San Diego Jewelry Store
"San Diego County's BEST Jeweler"
Bert Levi Family Jewelers
 A REAL FAMILY OWNED AND OPERATED BUSINESS We put the word “family” back into the “family business” The term “family business” is used very loosely these days. There are large corporate run chain stores that now call themselves “a family owned and operated business”. We are the real thing. We are a 3rd generation family owned and operated jeweler that has been in the jewelry industry since 1926. The owners work the sales counter themselves, so whenever you come in, you will always deal with the owner, who will have a vested interest in you being happy with what you buy.  WE HAVE AN “A” RATING AND ACCREDITATION FROM THE BETTER BUSINESS BUREAU
Our family owned and operated store is an “A rated” and “ACCREDITED” business by the BBB. Becoming an accredited BBB business is an honor and not all businesses are accepted. Only the businesses with the highest and best reputation are invited to join, and have to be voted in by a 20-member BBB board. Other jewelry stores in San Diego wish they could be us!
 PEOPLE LOVE US ON YELP
Our family owned and operated jewelry store has been selected as “BEST JEWELRY STORE” on Yelp, where we have a full, 5-star rating! Word of mouth from satisfied clients is the lifeline to any family owned business. You can read about us on yelp.com, where we have been proudly ranked as a 5-star family business.
VOTED BEST WEDDING RINGS AND BEST JEWELER IN SAN DIEGO! We feel very honored to be thought of so highly and we appreciate the continued support we receive from the local San Diego community. It’s the small family-run businesses like ours that are the backbone of the American economy, and we truly appreciate and thank you for your support.
OVER 3,000 BRIDAL RINGS IN STOCK  We have one of the largest selections of engagement rings in San Diego, all under one roof. With over 3,000 engagement rings to choose from, you can be sure that we carry the latest designs, including plain and fancy solitaires, wedding sets, cathedral, contemporary, traditional, eternity, micro-pave, halo, antique, engraved and much more.
And even though by choice, we don’t carry any fancy name brands, many of our designs are inspired by the most luxurious jewelry in the world, including pieces by Tiffany, Tacori, Verragio, Ritani, Simon G, Scott K. and many more, but without the luxurious prices.
YOUR RING IS MADE ESPECIALLY FOR YOU
Your ring is made especially for you after you have chosen your center diamond and ring combination. We won’t sell you anything “off the shelf” or a ring that has to be structurally manipulated to fit your finger size. If you’ve ever seen rings ordered from a shopping channel for a larger size, you’ll understand what we mean. Rings designed for one size may not translate well into another size and just look cheap or generally like you’re not wearing your own jewelry. Rings generally take from 7-14 days from the order date to complete.
8 HANDS ARE BETTER THAN A CONVEYOR BELT  Over 8 artisans’ hands will perfect your custom-designed ring before it is lovingly presented to you. In this modern world, most everything seems to come off a conveyor belt and then onto a cargo container. At our family-run store, we strive to create an extraordinary experience in creating beautiful, one-of-a-kind jewelry to you. When you visit the world’s finest museums, you see the custom-made jewelry for the most famous kings, queens and emperors who ever lived. You see that flair and craftsmanship. This is the experience we want for you: for you to get exactly what your heart desires.
Why do we have several artisans at our store working with your jewelry before you wear it? We each bring to the table a different point of view, a different form of experience. One person can find something that will bring even greater, long-lasting joy to your wear that another might have missed. We outdo ourselves in creating perfection! Friendly competition amongst ourselves to bring you the very best creations that human touch that no conveyor will ever beat.
NO COOKIE-CUTTER OR MASS PRODUCED JEWELRY  In a world of large corporations, chain stores, television shopping channels and Big Box stores, mass production and volume have become the norm. Being inundated with non-stop advertising – which the consumer pays for, unwittingly -- many people settle for cookie-cutter jewelry. Volume retailers order a handful of tried-and-true styles by the thousands. You’ll see anything you buy from them, over and over, even when you travel to other towns. When you buy jewelry styles available by the millions, everyone knows to the penny exactly what you spent on it. Jewelry like that becomes no more special than a pair of the latest jeans or running shoes. The jewelry becomes distinctly unsentimental.
Trust us when we tell you, people of quality do not make purchases like that. We have designed jewelry for Royal heads of state. When you buy from our family, you can choose styles that have been hand selected just for your individual taste. In fact, we keep individual customers in mind when we do our buying and may select something just for you. You will receive individual service that you can never get from a huge corporation that buys in bulk for all its stores world-wide.
BETTER DIAMONDS  We have better diamonds for two reasons:
BETTER PRICES  We have better prices for two reasons:
CUSTOM DESIGNS AT NO EXTRA CHARGE  At BLFJ, we don’t penalize your imagination by charging you an extra fee! Many jewelers require a non-refundable deposit of up to $500 to design a ring and create a wax prototype for you. Imagine this, though: what if you wind up not liking their work or you can’t seem to “connect” with the jeweler? You’ll be stuck with a difficult decision of either choosing to lose your deposit or settle for a jeweler who doesn’t understand your ideas. That’s a choice of throwing money down the drain or “sending good money after bad.”
That is NOT our style. We offer free computer aided (CAD) renderings and wax prototypes of the design you have in mind. NO extra charge, NO deposit required. How are we able to do this? We have been custom designing fine jewelry both here and for Royal heads of state for 100 years! We feel confident in our design skills and prices. We know you will love our work.
YOU’LL GET PROFESSIONAL ADVICE FROM A 3rd GENERATION JEWELER  When you buy from a corporate run store or a mass merchant, the person behind the counter may have sold auto parts or clothing the week before. When you buy from us at our store, you will get solid advice from a third generation jeweler. We have many years of jewelry business experience, read professional journals to keep us to date, travel to trade fairs and seminars and learn all about the products we offer. We can help you be an educated buyer and choose the jewelry that is right for your lifestyle.
YOU WANT A SPECIALIST  Folks want specialists for all of their unique needs, no matter how niche. When it comes to diamonds and fine jewelry, why shouldn’t they? It’s a substantial investment. One of our customers just told us about a jewelry store she visited. Alongside the engagement rings, the store had soaps and candles that they were selling. Now, we love soaps and candles, too. But we at Levi Family Jewelers don’t think that the same person who is dealing in millions of dollars of gems should be worrying about what the hottest scent is in the field of interior decorating.
Though we’re sometimes shy about bragging, our history with the finest gems is legend. Our grandpa was personal jeweler to the Royal Family of Persia. Our family has been working with the world’s most precious stones for 100 years. Come see us at our store in the historic Horton Plaza.
WE’RE NOT YOUR TYPICAL MALL STORE  We're in a mall, but we're not a typical mall shop! We are a free-standing family owned jeweler, with the safety and convenience of shopping in a secure shopping center. We have convenient free parking in a beautiful, historic neighborhood. We have all of the benefits of a mall -- one-stop shopping for all of your needs -- without being "plastic". We are not a catalogue or chain jewelry store. Many jewelry stores that are located outside shopping centers have less stringent requirements to qualify for a lease: nobody holds them accountable. We have to keep our clients happy, otherwise, we can't stay where we are. We've been where we are for many years and will be here for many years to come!
WELL-PAID,  NON-COMMISSIONED SALESPEOPLE
No matter where you go, what you buy, you can always tell when salespeople are working on commission or tips. That lady who says you need to wear 3 lipsticks at once or that your teenage daughter needs wrinkle cream? Commission. That waiter who keeps insisting that you have a cocktail when you just told him you’re the designated driver? Tips. People who aren’t well paid by their employer and have to rely on the generosity of the customer are always hustling. Sometimes, your experience with them can be downright unpleasant.
At Levi Family Jewelers, we think long-term. This is not a “gotcha” business. We care about your needs, your budget, your style. We try very hard to come up with the perfect jewelry at for you and if we don’t have it, we can custom-make it. Whether your purchase is large or small, we’re happy to see you.
FREE LIFETIME CARE AND CLEANING  Not only do we care about you, but we care about your jewelry too! Cleaning rings, bracelets, necklaces, and earrings keeps them beautiful. Bring your jewelry in anytime to be cleaned and checked. We offer this as a free service to customers. When your jewelry looks good we look good too!
IT’S NOT JUST ABOUT THE SALE WITH US  It happens to the best of us. A prong comes loose. Pearls need to be restrung. The battery on your watch stops. You lose the backing to an earring. You need some papers for your insurance coverage. Why should you be forced to search online for help with your jewelry after you’ve bought it? At Levi Family Jewelers, we’re one-stop shopping at our store. Come see us. Don’t worry about making an appointment, we’re here for you.
We think in terms of generations, not just the here and now. We’re a 3rd generation family owned and operated jeweler. We want your children’s children to shop with us. We do free cleanings, checking your jewelry. We’re very reasonable with repairs and take as much pride in our repair artisanship as when we create beautiful art for you to wear.
A LABORATORY GRADING CERTIFICATE PROVIDED WITH EVERY CERTIFIED DIAMOND  Upon your purchase of a laboratory certified diamond, we will also supply you with a laboratory certificate for safe keeping. The laboratory certificate, which is provided by either GIA or EGL laboratories, will indicate the detailed quality of your diamond from an unbiased view point.
CUSTOM DESIGNS MADE IN THE USA!  A lot of people are furious these days – and we think, rightfully so – over all the outsourcing of American jobs. We know that this has led to a downgrading in the quality of goods and services that American consumers are forced to put up with. Maybe it’s our old-fashioned family values here at Levi Family Jewelers, a San Diego jewelry store, but we just don’t think it’s possible to find the deep experience and true artisanship in what we do by outsourcing our custom work to overseas manufacturers. .
Many of our employees have been with us for over 15 years. Heck, some of them have been married to us for over 40 years! We know each other and work as a family unit. We have labor practices for all our employees – whether actual family or virtually family – that we’re proud of. We feel that it’s more important than ever to buy Made in the USA.
ISN’T FACE TO FACE JUST BETTER?  How many times have you been frustrated by the service you’ve received online or with 800 customer service numbers? Online, they’ve taken to warning people it will be at least 48 hours on a business day before you can get your question answered. But what if your question is simple, but important to you? You’re the one willing to part with your hard-earned cash, yet you have to wait for an answer? How about those “customer service” lines that get farmed overseas? Aren’t those a joke? You get someone for whom English is something they picked up the day before yesterday, taking a fake American name just to sound reassuring. You know what we at Levi Family Jewelers find reassuring? Face to face contact with the boss. That’s how we run our business.
Come in and see one of the Levi family members anytime you’re in our area. With us, there’s no, “Oh, I think you’re talking about the new girl,” or “He hasn’t worked here in a year. Are you sure you talked to him?” You know that for an important transaction like buying or selling jewelry, you want to look at us face to face. Come on in! We want to shake your hand at our store.
WE LOVE THE US NAVY!  Whether you’ve been stationed here for years, you’re straight out of Basic Training, just came from Officer Candidate School or are a U.S. Naval Academy grad, we would be honored to be your personal jeweler. We offer many services that are of interest to our nation’s sailors and marines, the finest in the world: we can check and fix your officer’s ring, we create beautiful engagement rings at all price points and we can personalize any of your jewelry. We have lovely gifts that are perfect for your sweetheart! If you don’t find what you’re looking for, we’ll make it for you.
Come and meet with us; when we shake hands, you’ll know we have the integrity that you deserve. For qualified applicants, we offer 2 years’ interest-free financing. That will go a long way to making your hard-earned paycheck stretch!
WE EVEN TAKE OTHER STORES’ JEWELRY AS TRADE INS! 
We’re proud that you want us to be your personal jeweler, forever. Let our family take care of your family! That being said, we understand why you don’t want to go back to that other jewelry store. Who would? You’ve already made the wise choice to come to a 3rd generation family jeweler. We’re here for all of your jewelry needs, service included.
So, when you decide to upgrade a wedding band set, for example, we will consider taking in trade your old wedding set and give you a credit allowance for a new wedding set instead. No questions asked.
BERT LEVI, THE STORE OWNER, CAN BE REACHED ANY TIME ON HIS MOBILE OR AT HIS SHOWROOM, 24/7  We don't know of many business owners -- in ANY business -- whom are available to their clients any time of the day or night. We certainly don't know of any other jewelry store owners who make themselves available 24/7. We like to think of ourselves as the one and only! You can reach Bert Levi any time on his mobile or at our showroom. You want to speak to the head honcho? Call him! We want to become your personal jeweler. We know you're busy and can't always call during "store hours". We want to be convenient for you. We have the store owner on speed dial: any time you need advice, a new piece of jewelry, or any problems with your purchase. Bert Levi’s mobile is 619-227-6201 and his email is bertlevi@aol.com. Call him, he has the answers!
WE GIVE BACK TO OUR COMMUNITY We believe the quality, strength, and stability of our community comes from those who live and work in the San Diego area. We support the growth of our community in many ways, by being involved with donations and fundraisers. One of the causes that we hold especially close to our hearts is the San Diego Center for Children, one of the oldest charities in San Diego. We also encourage all of our employees to give back in their own way. Giving back to the community helps us to understand that what we do as a business is important, but what each of us can do for our entire community is even more valuable. |
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